Pricing

We share in detail how is the pricing of the product and how is composed so you can know what exactly you are paying for and where is the money being located and used.

We are strongly compromised with transparency. We thrived for an economic distribution more balanced and fair, where development can be reach trough sustainable projects applied directly in the coffee producing communities, and profit can be reasonable and not disproportioned. Our pricing takes into account the necessary costs to make possible that coffee can be enjoyed in Germany, plus the profit of each link in the value chain. We separated it into 4 parts, each of them important and necessary to make it work.

Projects Fund
The projects fund its divided into three and is focused in carrying out devolvement projects; the environmental is used for the project CAFETO, the Social finance the projects on education, like ALFA, and the economic is focused in maintaining and improving coffee quality trough diverse projects that cover the necessities of the producers.

Roasting
Here you will find the coffee tax paid in Germany, the cost of roasting 1 kg of coffee, the package and label, all that is need it to have the coffee ready to consume.

Importing
Here you find the costs incurred through the importation process, from the ocean freight and customs paid in Hamburg’s port, till the delivery of the coffee to the warehouse on Berlin, as well as the profit for the company.

Factor Luna
Here you find the costs that take place in the producing country, it shows everything that was paid to put the coffee in the ship, ready to sail. It can be interpreted as FOB prices for each kilogram of green coffee beans.

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Discover the details about the price of 1kg of roasted coffee.

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Factor Luna Roasting Importing Projects

Factor Luna

Farmgate Price.....................................................................................5.50€

Is the most important factor; it represents was it was fully paid to the farmer for the coffee they produce.
 

Transport RT-C.......................................................................................0.08€

This represents what it was paid to the truck to move the coffee from the community Rincón Toningo to Coatepec.
 

Processing..............................................................................................0.43€

This value represents the payment for processing the parchment coffee and convert it into green coffee beans, as well as preparing the coffee sacks for export quality.
 

Quality Adjustment...........................................................................-0.46€

This value is negative because represents the money we received for selling the coffee that didn’t had exportation quality.
 

Transport C-V.........................................................................................0.37€

It’s the value that was paid for the transportation from the warehouse in Coatepec to the Port of Veracruz.
 

Customs and Harbor...........................................................................0.72€

Represents the logistics required inside the port of Veracruz, the customs clearance and taxes.
 

ODL Exporter.........................................................................................1.82€

This represents the operative costs of the exporter; we use this to cover all cost that allow us to keep operating smoothly.
 

Roasting

Coffee Tax..............................................................................................2.19€

This value represents the tax for roasting I kg of coffee that is due to the German government.
 

Roasting.................................................................................................4.90€

Represents the cost of roasting 1 kilogram of coffee.
 

Roasting Weight Loss........................................................................1.35€

Is calculated as the percentage of decrease in the weight of 1 kilogram of green coffee beans once is roasted.
 

Package and Label.............................................................................1.05€

The price paid for the label and package we used.
 

Importing

Ocean Freight.....................................................................................0.92€

This represents the cost of the shared container that we use to transport the coffee from Veracruz to Hamburg´s port.
 

Customs and Harbor........................................................................0.21€

This represents what we paid for the logistics necessary to download/discharge the coffee batch in Hamburg, the customs clearance and taxes.
 

Transport to Berlin............................................................................0.30€

This is the cost of transporting the coffee from Hamburg to the warehouse in Berlin.
 

ODL Importer.....................................................................................8.46€

This value represents the profit per kilogram that we sold in Germany.
 

Projects

Social Projects......................................................................................1.50€

ALFA: focused in cutting the literacy gap in the children of the coffee producing community where the cooperative Rincón Toningo is located, improving education’s quality from the base.
 

Economic Projects.............................................................................1.50€

This is used for projects directly applied in the cooperative to maintain and improve coffee quality trough diverse projects corresponding to each batch and the necessities that the producers have.
 

Environmental Projects...................................................................1.50€

CAFETO; focus in compensating the CO2 by planting threes directly into the farms of the cooperative. With this project we reassure our compromise of planting 2 coffee trees directly to the cooperative’s farms for every kg sold.
 

*Taxes included.

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